We at BCCL, to achieve our business goals, have laid down certain principles which we staunchly stand by and follow. These principles are what drives every individual or team that is passionate about the growth of our business.

“The future is promising and we look forward to an exciting period that would possibly establish a pronounced and decisive road map for us on the Indian Industrial firmament”

- Kushagra Nayan Bajaj

Values that we stand by

Consumer First

Our priority is to our CONSUMERS and then to our customers, employees and the communities we serve.


We will think and act like owners of our business and develop a strong growth mentality, positive outlook about our work.


We will do the right things, be transparent with all, trust each other and keep ourselves accountable for the responsibilities given to us.


We will take measured risks, conquer challenges and continue to differentiate through our products.

Values that we
stand by


We aspire to make BCCL a complete FMCG company by introducing a culture of innovation here to create newer pathbreaking products for consumers across the globe.

We will help our consumers feel good, look good and get more out of life with our premium mixes and make them accessible even in the farthest corner of the rural markets.

We will strongly Engage with, Develop, Recognize and Retain Talent within the organization across every department.

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