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Bajaj Group

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copyright © 2022 bajaj consumer care ltd. all rights reserved. | disclaimer

vision, value &

We at BCCL, to achieve our business goals, have laid down certain principles which we staunchly stand by and follow. These principles are what drives every individual or team that is passionate about the growth of our business.

“Harness our heritage of 90 years and combine it with leading-edge scientific knowledge to bring innovative, high-quality products for consumers across the world to help them get more out of life.”

~Shishir Bajaj

Values That
We Stand By

Consumer First

Our priority is to our CONSUMERS and then to our customers, employees and the communities we serve.


We will think and act like owners of our business and develop a strong growth mentality, positive outlook about our work.


We will do the right things, be transparent with all, trust each other and keep ourselves accountable for the responsibilities given to us.


We will take measured risks, conquer challenges and continue to differentiate through our products.